Events…
Special Publishing University events offer unique opportunities to gain knowledge and insights from dynamic leaders in Independent Publishing.
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3:30 – 5:00 P.M.
103. KEYNOTE ADDRESS
The Future of Publishing: Two Publishers—Two Views
You won’t want to miss Dominique Raccah of Sourcebooks and Rudy Shur of Square One Publishers offer their unique perspectives on what’s on the horizon for the book industry. Dominique founded Sourcebooks in her upstairs bedroom in 1987—today the company boasts an annual list of more than 300 titles, numerous New York Times bestsellers and revenues well into the millions. Rudy is a more than 30-year publishing veteran whose Square One Publishers has been tapped by Publishers Weekly multiple times as one of the 10 fastest-growing small publishers. Come meet these dynamic entrepreneurs and tireless innovators and get prepared for 2010 and beyond. Be inspired by their stories—and energized by their vision.
 Dominique Raccah
CEO and President, Sourcebooks
 Rudy Shur
Square One Publishers
5:00 – 7:00 P.M.
WELCOME RECEPTION
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8:00 – 8:30 A.M.
 KEYNOTE ADDRESS
The Unique Role of Independent Publishers
The role of independent publishers has never been more distinctive. Independent publishers have to have more drive, imagination, strength, and courage than their larger counterparts. But they are not limited by the conservative business model of traditional houses. Independent publishers often have more flexibility than larger houses in terms of their market research, have more direct ways of reaching audiences, and work more closely with their authors to take advantage of other opportunities to reach their audiences. Sara Nelson will offer her unique and often humorous perspective on the publishing industry, specifically the role of the independent publisher, and share lessons that can help independent publishers not only survive but thrive.
Presented by Sara Nelson, Former Editor-in-Chief of Publishers Weekly.
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12:00 – 2:00 P.M.
KEYNOTE LUNCHEON
De-Mystifying Google Book Search—All the Books That Are Fit to Print (Online) and How Your Books Fit
Ever wish you could sit down with a live person from Google and get the
real scoop as to how the search engine behemoth can help you sell more books?
In this unique program starring a panel of publishers and Roland Lange,
Strategic Partner Development Manager at Google, learn how to maximize
your presence on Google Book Search and raise the online profile of your titles. Our publisher panel will pose questions to Mr. Lange guaranteed to
inform, educate AND entertain. You’ll come away with tips to sell more books
and a rare insight into an influential force on the book industry. Be there!
Presented by Roland Lange, Google, along with a panel of publishers.
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12:00 – 2:00 P.M.
KEYNOTE LUNCHEON
Give the E-Readers What They Want—Content Delivery in a Digital Future
In an era that in recent times has seen print book sales steadily declining, e-book sales are on the rise. “It’s the content, stupid” has been the mantra, and nowhere has that been more evident than in the growing numbers of e-book readers that range from the Sony e-reader to the Apple iPhone and beyond, and ebook READERS who are migrating to their cell phones and devices for everything from the New York Times to their favorite novel. As a publisher, how do you create your own digital strategy to reach consumers who now have more choices in HOW they read than ever before? Join this panel of experts who have revolutionized the reading experience as they talk about the brave new world of publishing and how publishers can best take advantage of new and ever-changing technology. How can you reach this growing market? Learn the answers and more in this must-attend program presented by companies whose names are synonyms for technological innovation and leadership.
Presented by Mark Coker, Smashwords; Neelan Choksi, Lexcycle; Daniel Albohn, Sony; Tricia Roth, ReadHowYouWant.
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