HIGHLIGHTS AND HEADLINERS
OPENING SESSION | KEYNOTE ADDRESS | E-MAGINATION: LIVE PODCAST |
SPEED-DATING YOUR DISTRIBUTOR | ASK THE EXPERTS
OPENING SESSION • MONDAY, MAY 24
Ahead of the Curve: Meet Sourcebooks’ Dominique Raccah
What does publishing’s future look like? How can you get out in front—and stay there? Find out from one of our industry’s visionaries as Sourcebooks’ Publisher Dominique Raccah “kicks off” Publishing University with an eye-opening program that will delight, energize and inspire.
Twenty-three years ago, Dominique began Sourcebooks in her upstairs bedroom—fast forward to 2010 and a Sourcebooks that has grown to be a multi-million dollar organization with multiple New York Times bestsellers, hundreds of titles spanning the full genres of trade publishing, and a pioneer in the all-important digital arena. Everybody knows that poetry doesn’t sell, right? Well don’t tell Dominique Raccah that—building on her New York Times bestselling title, Poetry Speaks, last November she launched what Publishers Weekly calls “the most complete poetry social-networking site we've seen to date”, PoetrySpeaks.com, that is designed to generate revenue in ways that may surprise you. Learn how she did it—and how she took her company from one room to one tremendous success.
KEYNOTE ADDRESS
IBPA ANNUAL MEETING & LUNCHEON • TUESDAY, MAY 25 featuring SETH GODIN
- American Way Magazine calls him “America’s Greatest Marketer.”
- He is the author of 12 bestselling books, including Linchpin, Purple Cow, The Dip and Permission Marketing, which have landed him on the BusinessWeek and New York Times Bestseller Lists and have introduced marketers to a new vocabulary that includes “permission marketing” and “ideaviruses.”
- He has been named "the Ultimate Entrepreneur for the Information Age" by BusinessWeek.
He’s Seth Godin, marketing guru and author of the bestselling marketing books of the past decade as well as the most popular marketing blog in the world, and he’s bringing his unique style and no-holds-barred vision to IBPA’s Publishing University on May 25. The digital evolution has given birth to a marketing revolution and you won’t want to miss “the world according to Seth,” as he weighs in on the challenges and opportunities that face all marketers—including book publishers--in the Information Age.
Successful Meetings Magazine chose Seth as one of the Top 21 Speakers of the 21st Century—he’s spoken to many corporations including Disney, Universal, American Express and now IBPA is bringing him to Publishing University to speak to YOU! “Are you indispensable?” asks Seth in his new book, Linchpin. Discover how to become a Linchpin, find your own Purple Cow and work through the Dip to realize your potential in book publishing (and in life) as Seth Godin inspires you with, as BusinessWeek says, “his combination of counterintuitive thinking and a great sense of fun.” You won’t want to miss this rare opportunity to learn from (and be entertained by) Seth Godin, the expert who literally wrote the book on the new age of marketing.
E-MAGINATION: What’s Now and What’s Next in Ebooks
Broadcast LIVE to the world from Publishing University
The e-revolution is upon us—what do you need to know to come out on top? Join a panel of digital pioneers and industry prophets who will weigh in on a host of e-issues that will help you formulate your publishing company’s e-strategy right now. Emceed and podcasted LIVE by Chris Kenneally of the Copyright Clearance Center, our panel will tackle the hottest e-topics of the day—in fact, the digital landscape is changing so fast that we don’t even want to promise now what those topics will be—but what we will promise is that the panelists will be stars and the subjects will be sizzling. And most importantly, you’ll come away with the latest information you need. Don’t miss the first EVER Publishing University real-time podcast of the real-time issues of the (digital) day.
BACK BY POPULAR DEMAND...
You’ve heard of speed-dating on the personal side—well, here is speed-dating for your professional side. Take advantage of this unique opportunity to size up the top book distributors. Attendees will be divided into small groups, each meeting with a different distributor for 12 minutes to hear about each company and ask questions. A bell will sound, and the groups will move to the next distributor, until each has been seen by every attendee. Participants may include Indeptendent Publishers Group, Publishers Group West, STL Distribution, Ingram Publisher Serviers, Consortium and Greenleaf.
Attendees receive thousands of dollars of FREE
consulting advice. Don’t miss this special opportunity to meet with speakers and industry veterans for brief, one-on-one, private consultations on a wide range of publishing
topics. They can review your publishing direction, book jackets, marketing plans, or
anything on which you’d like feedback. Bring your materials and questions. You will have the opportunity to meet with several experts while enjoying a continental breakfast.
